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The Effect of the Local Social Environment on Our Self Perception
The social environment online has such a huge effect on us. We normally had those kinds of interactions on a very small local scale where we knew everybody. But all of a sudden, this is a global scale where we don't know everyone. And that person's getting more likes than I am. And I want more likes. That's not fair. It doesn't help that our evolved systems aren't selected to compete in that kind of a world.