AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Challenges With Attribution
When you start thinking about this broader, longer term journey with the user and trying to make decisions around that. Do you run into challenges with attribution? Yeah, absolutely. Attribution is a big problem because it's very easy to attribute an instantaneous reward to an action. And so we actually are now working with sequence data and are able to do things with our offline sequence data before going into an A.B. test.