Keys To The Shop : Equipping Coffee Shop Leaders cover image

342 : A Conversation w/ 2022 U.S. Barista Champion, Morgan Eckroth!

Keys To The Shop : Equipping Coffee Shop Leaders

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Competing in a Coffee Shop?

Competition comes with a lot of strings that you have to be kind of aware of. The people who do best in competition are aware of the level of work it's going to take and are willing to put that in. I think having having that even more so than any hard skills is superimportant. Being passionate about something will take you so far, and it can overcome a lot of maybe, like, shortcomings you have in your technical aspects. But if you are looking to do well, you need to be willing to make sacrifices to do well.

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