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The Cult of Glossier

Sounds Like A Cult

CHAPTER

Inside the Glossier Community

Exploration of Glossier's community structure, internal dynamics, and external branding highlighting the role of loyalty, proximity to the founder, and pecking order within the company. Discussion on personal identity intertwining with brand aesthetic, parallels between business leaders and celebrities, the concept of mystique in product selling, and the psychological impact of branding on personal identities.

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