The chapter explores strategies for maintaining customer relations when exclusive products sell out quickly, highlighting the benefits of scarcity in building brand equity. It discusses handling customer dissatisfaction as an opportunity to strengthen brand loyalty and using scarcity to drive demand, with examples like Ferrari's limited production approach.
On today's episode, Andy answers your questions on how to shift your mindset from, "what happens if I do this" to "what happens if I don't," the best way to handle customers when you offer a scarce product, and how to catch up in life when you screwed around a portion of your life.