Kahani: I think the most important thing is then make a change, whether it's in those two week periods or that 90 day period. You have to say, wait a second, guys, we gotta do something different here. And so you want to do something different, whatever it may be. For Kahani, for example, the best signal we found was lots of the social content people inside of brands have loved it. It wasn't what we expected, but they go, oh, great, I'm making all this content on social and now I get to put it on the website. That's amazing.
Episode 44: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) get into the grind of creating content for their businesses and how much effort and consistency it really takes to generate followers and views. From one 60-Second Startup video, Alex amassed 150k followers. Then, Jesse reveals details of his new business venture where they talk about balancing multiple businesses as a serial entrepreneur.
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