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#21: Slate—Why This $20K Truck Is Getting All the Attention

Why That Worked – Presented by StoryBrand.ai

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Slate Truck: Revolutionizing Electric Vehicle Marketing

This chapter explores the innovative launch of the Slate electric truck, focusing on its unique features and affordability in a competitive market. The discussion emphasizes engaging marketing strategies, including humor and memorable messaging, that effectively position Slate against more premium options. By analyzing consumer perception and customization, the speakers highlight how Slate communicates its value while addressing affordability and reliability.

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