How to Find Passionate Customers

The answer is obvious, but no one wants to hear it. You're going to have to make a best guess at this stuff and informed guess. And that's the difference between good leaders, great leaders, poor leaders, right? Is that kind of those intangibles of how do you make this decision? It's not, if it was purely database and purely metrics based then, you know, and no humans were involved,. Then everything would work perfectly. But there are humans that are involved that are biased who have past experiences. There isn't enough data. So you need to make those guesses.