The Secret Pathway to Scale

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Startups can only grow by word of mouth. Y Combinator graduates react as if a wall had opened before their eyes and a secret pathway to scale is laid at their feet. Aubrey Pagano, co-founder and CEO of Bow and Drape: "You win people over one person at a time" If your users really can't stop raving about your product, you can defer marketing indefinitely - even if it's underwear.

The true seed of scale is customer love, which you can’t buy, hack, or game. Sam Altman, former president of Y Combinator, scaled countless start-ups by focusing on this one idea: Finding 100 users who love you is better than 1 million who kinda like you. As CEO of OpenAI, Sam leads the creation of genuinely useful AI products. He shares timeless insights in his interview from 2018 on how to build on the love of passionate customers to create world-shifting tools.

Read a transcript of this episode: https://mastersofscale.com/sam-altman-why-customer-love-is-all-you-need/

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