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Edu: Evidence Guided Product Management-- Don't Let Your Gut Lead You Astray w/ Itamar Gilad

The Startup Podcast

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How to Create a Good Goal and a Bad Goal

The bad is usually either no goals or all we are here to make money. What I suggest is for a company to start from the top. If you use OCR language, objectives and key results,. Then affix to this mission a couple of metrics. One is what I call the top business metric.

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