How to Get Out of Success Expectancy

How can you get out of success expectancy and get into work that will actually fuel your business forward? So I was coaching someone the other day in 2K and she was telling me that she had spent two years writing and delivering content with no offers in her business and hadn't made any money. She's been doing the work for two years and 30 days and not gotten the result. And what I told her is if you don't make any offers or tell people how to buy from you, you can't count any of that work as time you spent in your business. You have to get factual about how long have you actually been making offers? 30 days. That's the starting point of