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Sub Pop Records: Bruce Pavitt and Jonathan Poneman
How I Built This with Guy Raz
Introduction
Two rock fans harnessed the raw energy of grunge in seattle and then sent it out to the world through the iconic record label sub pop. One evening, krisno vasaitch went over to bruce's house and started banging on the windows, demanding a recording contract. The band sub pop signed would come to define the do it yourself rock and roll of the late eighties and early nineties....
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