4min chapter

95% Content cover image

10 Timeless Content Marketing Principles (with Dave Gerhardt)

95% Content

CHAPTER

Understanding Customer Needs in Content Marketing

This chapter highlights the significance of addressing real customer problems in content marketing, focusing on desired outcomes rather than just product features. It underscores the value of being a resource for customers, using personal anecdotes to illustrate how relatable content can foster trust and credibility.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode