Why YouTube Landed NFL ‘Sunday Ticket’
The Town with Matthew Belloni
00:00
Is the NFL Going to Be the Sleeping Giant?
The NFL has basically always been used as a loss leader business to build a bigger media business around. At least for now, the Google is not going to require people to subscribe to YouTube TV in order to get Sunday ticket on top of that. And I think everybody is looking to whatever can lure a subscription, can lure subscribers. If you look at the subscriber numbers on YouTube TV, it's only about 5 million people in the US. There's plenty of room to go up there.
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