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The Importance of Wearing a Sticky Habit
When people are motivated to figure things out, solve it, get all this like they wear it. And then when they go off, they fall off the wagon and then they stop wearing it. So I think what works for people for that long term accountability piece just differs from person to person. Some people do we have people who've been with us since the first day we took customers that are still here. They've never taken one off. It's so much easier to say no to things when you have that data on.