Why are Apple putting metadata topics inside podcast pages? Bumper's Dan Misener tells us what he thinks. Are Satoshis the best way to reward podcasters? Trevor Bell argues there are better ways.
Podnews Weekly Review
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Bumper Podcasts Topic Audits
Bumper is working with individual podcast producers and some networks. They've been taking these shows and essentially running Apple Podcasts topic audits. Here's a list of topics that Apple thinks your episodes are about. And you can run that in both directions. We could say, we want to do a chicken and poultry playlist from my 2000 episodes. Show me all the episodes where we mentioned chicken or poultry. You could remarket those episodes. It's just deeper insights into your back catalog to identify opportunities to market or remarketthose episodes.
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