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When we are looking at something like scoping the problem, the piece of the problem we want to solve, it's not always that you have all the data with you. So some of the things we look at to take shortcuts in scoping and building an MVP for especially a brand new feature is how can we be biased to action? And then finally, when you're running a business, I think it's very important to understand that the business has to be balanced with the user needs.