#10 - How do you Outsell your Competitors? | Anthony Iannarino & Jacob Gebrewold
Coffee & Compete
00:00
The Misconceptions Around Competitive Selling
Sally Kohn: There's so much to unpack there, but i feel like a great place to start. I mean, the first and the easiest one to identify is that people think they lost because of their competitor's price. And you have to take, i mean, in the first book i wrote, sales successes individual. It has nothing to do with what your client thinks it does.
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