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4min chapter
The Post-ATT World
Greymatter
The Progression of ATTEC's Ad Tech Strategy
Rishab: I think that the way that Eric was describing people's behavior to ITP is actually a pretty good indicator of what happened with ATT. People were basically saying, hey, we're going to do all these steps to get around this action that you have taken, right? And so the same thing happened with ATT between July and December of 2020. Rishab: One of the most interesting things to happen over the course of 2021 is just how it played out in the industry.
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