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Understanding the World Through Economics: Insights from Freakonomics' Stephen Dubner

Andrew Yang Podcast

CHAPTER

The Unlikely Rise of a Cultural Phenomenon

This chapter examines the surprising journey of a book released in 2004 that defied initial skepticism and transformed into a cultural sensation. The speakers delve into the challenges of title selection, marketing strategies, and the unpredictable nature of success in publishing. They also reflect on balancing personal artistry with brand management, illustrating their experiences through the lens of both publishing and music.

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