Before you schedule a time to pitch your proposal, answer the question, how is my vision scrip going to help my boss achieve their goals? If you cant answer that question, you're not ready to make the pitch. I had a senior vice president marketing when i was at thomas nelson who needed a couple of extra marketing people. He could have come into that meeting with me and said, hey, look, my people are overworked. They don't have any more margin. But what he did do, and this was the genius of it, he said: we're already spending about twice with contractors what this would cost us to hire two people internally. In that kind of

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