Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Electric Evolution
This chapter explores the shift from traditional internal combustion vehicles to electric vehicles, emphasizing the efficiency and innovation of electric motors. Through humor and personal anecdotes, it critiques the drawbacks of combustion engines and advocates for a rethinking of our transportation preferences and practices.
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