Brand Bewitchery - Chapter Six - The Mentor

The jugitsu trick is not to combat these forces, but to use them to your advantage. In the first five steps of the story cycle system, it's all about your number one audience - customers and colleagues. Now in chapter six, the mentor, it'sall about you. How to humanize your brand with its promise, gift and person ity. The three o stand for organization, offering and outcomes. You're going to find the word descriptors for each of these categories,. Use just nine words as a starting point; they will inform everything from your marketing message to how you answer phone calls.