How Important Is Having a Personal Brand Outside of a Twitter Account?

"You don't even need a twitter account. You you can be extremely effective as a creator behind the scenes, and, you know, just be somebody who is so good at empowering the community that no one even needs to know you exist," says Nelify's Ri-Ri Smith. "I have found that the people who make the biggest impacts aren’t the people who disappear for five years, and then huge launch, and then disappear for five Years again."