Everyone wants an AI silver bullet—but franchise success still comes down to execution.

In this episode, Erik Van Horn and Brian Holmes (Franchise Ramp, AI Front Desk) break down how real operators are using AI to scale without losing culture, quality, or profit.

Learn how AI saves 65,000+ hours, the truth behind "failed" AI pilots, and why most leaders still get it wrong.

👉 Subscribe for more franchise growth, systems, and scaling insights: FranchiseSecrets.com

Timestamps:

00:00 – The myth of the silver bullet in business

01:19 – The first time Eric heard about ChatGPT

04:20 – How Brian's Liberty Tax days shaped his franchise mindset

05:46 – Building Franchise Ramp: from 0 to 1,200 locations

06:17 – Why culture drives every result at Franchise Ramp

10:33 – Why saying "no" creates world-class execution

11:51 – The AI hype vs. the real business impact

17:10 – How to spot fake AI vendors and bad pilots

26:49 – The real problem AI Front Desk solves for franchises

47:53 – The results: 1.1M tasks done and 65,000 hours saved

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

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https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

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#Franchise #AI #Systems

#20 - Hermes, o simpático trapaceiro

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