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Going Viral: Behind the AI-Generated Wes Anderson Trailers for Star Wars and LOTR

School of Motion Podcast

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The Virality of YouTube Videos

I think it would be fair to pay artists if their work is being used to training. Practically, I don't know how the hell you do that. But there are lawsuits now, and I assume they're much smarter legal scholars trying to figure this stuff out. Do you have any sense of why these went viral right now? Like in hindsight, can you see the obvious reasons why this worked? Yeah, it's so funny because like on social media and YouTube, if you don't hook people within the first three seconds, you're not gonna get them. And so it's critical to make sure that your better shots are at the very beginning and that you're really, you know

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