What's Your Inspiration for Product Creation?

BARC is a box company that makes toys for dogs based on their play style. The idea of idea flow came from two people at Stanford University, Clay Bahn and Jeremy Adley. At BARC, we are already in the habit of just kind of like churning out ideas all the time,. And so that's something that you just build process around and kind of become good at. We try to look around the world with our dogs and find sentences that starts with it sucks that.