Walmart built its own impa structure for everything from scratch. Early on, the two of them would take prop planes fly to places to survey where they wanted to put a store. They would identify from the air what seemed like an interest location by flying sideways so they could look out the window down at the town directly below them. And then they would go and figure out who owned that land and negotiate with them.
We kick off Season 11 with the incredible story of the retail “granddaddy of them all” Walmart, and its founder Sam Walton. Once you study Walmart, you realize just how deep its heritage runs through Amazon and so many iconic modern companies we cover on Acquired. This episode was an absolute blast, and we even uncovered a new addendum to the hallowed “focus on what makes your beer taste better” playbook theme!
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