How to Differentiate Yourself in Private Equity

The old way was you had a brand name. You got the deal flow because of the brand of the firm. Now, I'll argue brand is pretty meaningless these days and private equity when a couple of kids at Harvard can be a fun little sponsor and go buy a company. Having the money to do a deal is not the hard thing anymore. It's not a scarce resource like it used to be in the 80s. So I think brand means a lot less. Focus, size, sourcing, and team would be the four ways. Please tweet me or email me the five I forgot.