#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)
30 Minutes to President's Club | No-Nonsense Sales
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The Importance of Proper Cap Table Management
The common situation is that oftentimes that's managed in a spreadsheet. If your investors don't know what they hold, they start to be more insecure about how you're running your business and the investors also control who's the CEO. All the people you've ever sold to, how many realized they had a messed up cap table and was impacting their ability to raise money? Very substantial amount of people. You should be able to understand his or her space well enough that it's only two or three questions away.
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Transcript
