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Greatest Hits: What Kevin Kwok Thinks About Basically Everything

Village Global Podcast

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What Is the Imperative P E P R Ratio?

Companies often don't think about pr and brand, when really what it is probably most important for is recruiting. Most employees just don't know most companies, so there's no reasonable expectation that they should have a accurate viewing of what are the companies they'd be interested in working at. And we've converged on press as the social capital. We'll press in word of mouth as social capital way, and venture in the stock markets as the financial capital way of doing that. The opplications of that are as reality.

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