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The Appointment of David Cameron and Media Attention Shift
In this chapter, they discuss how the appointment of David Cameron as a replacement for a sacked individual overshadowed the news coverage of that person's dismissal. They express disappointment that there wasn't more time to focus on the news regarding the sacked person, as the media immediately shifted their attention to Cameron. They also mention how the journalists who usually report on such matters had no prior knowledge of Cameron's appointment, which raises questions about the purpose of their journalism.