257 - The Power of Community with Sarah Kennedy Ellis
GTM Live
00:00
Building a Community Yourself Is Far More Valuable Than Buying One
The key to making a community successful is the thing that you mentioned about just sheer professional advancement. A lot of people want to join a community so that it can, they can report back. Building one yourself forces you to create a space that people like do clearly demonstrate value and then gather all the insights while you build. The company had kind of a two teer approach to how we sourced insights for road map and product development.
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