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57 The Attention Economy with Vincent F. Hendricks and Camilla Mehlsen

Reimagining the Internet

CHAPTER

What Is the Attention Economy?

In the past 15 years aso i sat some of the biggest, largest companies in the world. They are based on the attention business, a economy model. How does attention differ from how we're normally used to thinking about markets? What attention is there of great value in the 20 first century? We see it's very uneven. Some people get a home or a lot more attention. And that raises a lot of problems when you think about, is that what we want for democracy?

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