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Greatest Hits of 2021 (Vol. 1)

My First Million

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Monetizing Iconic Properties

This chapter explores the potential of transforming iconic properties into profitable tourist attractions, using examples like Graceland and Monticello. It discusses innovative ideas, such as a Michael Jordan-themed museum near Chicago, and the importance of social media-friendly exhibits in boosting visitor engagement. Furthermore, the chapter highlights successful experiential offerings, including unique tours led by retired professionals, and the financial benefits of diverse revenue streams in the tourism sector.

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