4min chapter

Chew on This - Digestable DTC Content cover image

Ryan Babenzien - JolieSkinCo - Season 02 Episode 01

Chew on This - Digestable DTC Content

CHAPTER

How to Grow a Customer Slash Community

"The more organic content we get from the customer slash community, the more we can actually spend efficiently," he says. "We have been able to spend hundreds of thousands of dollars per month and still make money." TikTok has gone from 5,000 pieces of UGC last year to 10,000 this year.

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