Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#277 Prospect Dream B2B Clients (by using content) - Trevor Park

Breaking B2B - B2B Marketing & Demand Generation Podcast

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How Do You Know When Your Sales Team Should Reach Out?

I would say it depends on the prospect in terms of how important you feel like they are to your business. Do what you can to actually get yourself in front of the White House picked up by a security so your face is now known to the president. Find mutual customers that if you guys are both working on the BDC side getting up in front of there, we're working from the bottom up. There's a lot of different ways that you can work it and I think it’s just a matter of how important that target sure makes you look.

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