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BMW’s Decarbonization Strategy: Sustainable for the Environment and the Bottom Line

Cold Call

CHAPTER

BMW's EV Lagart

The EU Parliament approved the ban of selling new ice, new internal combustion engine by 2035. California also announced similar rules and other states like Massachusetts and New York are considering following. So that puts a lot of pressure on BMW to put a date out there. Are they suffering any consequences from not actually taking that step? Yes and no. There are media articles that are calling them the EV Lagart. Even if you look at their actual sales of EV, it is higher than some of their traditional competitors.

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