How to Organize Your Creative Process

Troy: I'm interested what your kind of creative process is Alex. How do you get ideas? It's hard for me sometimes to organize my process into something coherent. The clearer by thinking the better I know the problem that's trying to be solved If that makes sense. He says he gets easily confused and there's this voice inside his head like well What are we trying to do here? And being able to pick that out of the room and clarify the question can be very valuable to teams sometimes.