The Rise of Apple in India

Marking the 25th anniversary of its products being made available in India, Apple launched two retail stores—one in Mumbai and one in New Delhi. The events were a prelude to the Cupertino-based tech giant's ambitious plans for India. In a recent earnings call Tim Cook, CEO of Apple, said, "There are a lot of people coming into the middle class and I really feel that India is at a tipping point." What has made Apple sharpen its focus on this growing market? Naandika Tripathi breaks down the minute details