2min chapter

People I (Mostly) Admire cover image

58. Why Is Richard Thaler Such a ****ing Optimist?

People I (Mostly) Admire

CHAPTER

Is Tricking the Wrong Word?

There's now forty countries that have something with a name like the nudge unit, which is really remarkable to me. We insist that nudging be transparent. Some guy on the street playing three card monti tricks you into thinking the p is under this walnut, and it's actually under the other one. Andanother reason why trick is the wrong word is it suggests that it needs to be secret. If joining the retirement plan is automatic, i don't think there's any tricking involved.

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