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16min chapter
John Ourand - Puck News - Sports Media Reporter
Sports Business Radio Podcast
Evolving Sports Media Landscape and Audience Engagement
The chapter explores the changing dynamics of measuring audience size in sports media, including challenges in tracking engagement across platforms like broadcast, streaming, and social media. It discusses the impact of social media platforms in targeting younger demographics for sports marketing and analyzes the influence of key figures and teams in engaging diverse audiences. The conversation also speculates on the emergence of super streaming services and the potential outcomes of upcoming media rights negotiations in sports broadcasting.
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