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David Wadhwani | Finding Opportunity in Crisis
Greymatter
3 Ways to Drive Recovery
Growth companies focus the vast majority of their time on short term prospects, i e. those with a propensity to buy within six or 12 months. Failing to re orient your go to market activities will inevitably burn more cash and lead to marketing sales that drive poor outcomes. Go to market leaders should consider re balancing the mine share toward the larger base of long term prospects. You just have to find them.
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