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Navigating Challenges in Fitness Marketing and Product Endorsements
The chapter covers discussions on product endorsements, caution in endorsing products authentically, and facing accusations of being a 'sell-out' despite genuine intentions. It explores the challenges of promoting nutrition recommendations and exercise strategies amidst online criticism and the polarizing nature of nutrition discussions. Additionally, it delves into biases, marketing strategies, the importance of social media engagement, and creating a certification program for fitness professionals.