The Missing Middle with Mike Moffatt and Sabrina Maddeaux cover image

Can Factory-Built Homes Solve the Housing Crisis?

The Missing Middle with Mike Moffatt and Sabrina Maddeaux

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Prioritizing Affordability Over Sustainability in Housing Choices

This chapter examines how factory-built homes, particularly those using mass timber, can help resolve the housing crisis. It highlights the preferences of younger generations for cost and style over sustainability, and discusses effective marketing strategies to appeal to this demographic.

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