Making GTM Successful
M&A Science
00:00
Learning to Anticipate Uncertainty
Go to market is the first thing that kicks off, even before we have an integration plan in place. Customer nees revolving faster than your pig blown integration plantits ad you have to have an agile approach toward solving the clang problem. By the time we get our or heads around the particular acquisition, suddenly there's something new in the market that we're thinking about. If thinking about on a weekly basis, where do we stand without our acounts? Whatever we learnt ovr the week, how do we make changes where needed? We cannot hold it to a pig blown waterfall.
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