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103. Robert Frank — Under the Influence: Putting Peer Pressure to Work

The Michael Shermer Show

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Behavioral Contagion in Social Progress

The chapter explores how behavioral contagion has positively influenced moral progress, using the gay rights movement as a prime example. It discusses the power of individual actions such as public figures coming out, media scripts, and language use in shaping societal attitudes towards same-sex marriage. The importance of open debate, intellectual freedom, and advocating for good arguments to drive positive change is emphasized throughout the discussion.

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