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017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II

Ten Years In The Making

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How to Build a Community Around Your Brand

Adam Sobel: The only defensible position ever is culture and community. He asks a brand that has created a new novel soap what would it do? Sobel: Is there a playbook, either a short term or a longer term orientation? How would your behavior be differentiated over indexing to creating community versus? Let's have some fun.

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