Innovation in the Wine Industry

The wine industry is going to be most successful in the next few years. It's wines that will excite people at a price point that they can afford. So we're doing this big event next week and the two champagne producers pouring are both pretty significant houses that put vineyards first. And what Luede Rotor did was they, their basic non-Vinage Brute wine, transitioned a year ago over to this collection wine.