This is no BS gaming podcast 2.5 gamers session #99. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/9e0blIi1r08
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
04:45 Introduction to Top Heroes
05:10 The Unique Gameplay of Top Heroes
06:11 Transition to the World Map
08:06 Exploring the Town and Building Mechanics
09:08 Introduction to World Quests
10:07 Gameplay Mechanics and Objectives
12:40 Introduction to Hospital and Soldier Mechanics
20:02 Introduction to the Game and Revenue Analysis
21:05 Base Building Mechanics and Gameplay
22:23 Guilds and Social Mechanics
27:08 Grinding Bosses and Gear Upgrades
30:12 Engagement with Guilds and Events
34:22 Monetization and White Whales
36:24 Integration of AFK Arena and Rise of Kingdoms Mechanics
41:35 Poor Retention and Onboarding Experience
42:15 Initial Impressions of the Game
43:22 Smooth Onboarding and Gameplay
44:15 Teaser for the Next Episode
45:00 Discussion on the Importance of Ads
45:40 Upcoming Episode and Clues
46:26 Analysis of Ad Channels
48:26 Review of Creatives
53:33 Playable Ad and Revenue Growth
57:31 Experimenting with New Creatives
58:35 Revenue and Country Breakdown
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Top Heroes is a game with unique gameplay mechanics, including a transition from an action RPG to a world map.
The game features building mechanics, world quests, and hospital and soldier mechanics.
The conversation also touches on the topic of ad revenue and channel growth.
Rewarded ads are implemented in the game to provide players with additional resources and speed up gameplay. 4X games combine elements of AFK Arena and Rise of Kingdoms to create a unique gameplay experience.
Guilds and social mechanics play a crucial role in the game, with strong social engagement driving the guild's progress.
The connection between heroes and Forex gameplay is a key aspect, with heroes carrying soldiers and their level determining their strength on the 4X map.
Grinding bosses and upgrading gear are important activities in the game, providing resources and bonuses.
Monetization in 4X games primarily comes from the 4X mechanics, with players investing in upgrading resources, soldiers, and peace shields.
The game targets a niche audience, and the total addressable market for 4X games may not be as large as other genres.
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Please share feedback and comments - matej@lancaric.me
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Latest article - https://open.substack.com/pub/lancaric/p/creative-framework-how-to-win-in?r=7qqaf&utm_campaign=post&utm_medium=web
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